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We lost 6 members in one week!!

Last week was a bad week.


We lost 6 members in one week! For context the 6 that left prior to this were over a 7 week period.


I'm sure you are thinking that it's a bit of a weird flex to tell you this but I actually think there's a couple of things around it that can be related to your health and fitness journey.


1- Results only mean anything over a meaningful time frame.


We are almost 150 weeks into business so 7 days means nothing...


Yes we lost 6 members in one week but if you look at both the quarter and the year as a whole we are performing better than expected in terms of member retention.


For you this could be realising that while it's frustrating your squat didn't go up in weight during one particular week it has improved over 20% this year.


Equally anyone on a weight loss journey will know you rarely lose an equally distributed amount of weight each week. Some weeks you'll lose 4kg while others you'll jump up 2kg. This is NORMAL!


2- Identify what went wrong then get on with it!


As always when someone leaves we took a look into the factors that caused them to leave, how long they've been with us, what membership tier they were and whether we could have done anything more.


After that we moved on as it's done!


Similarly for you, of course you have to review why a week didn't go to plan but there is nothing you can do about it at that stage so take the lessons and move forward.


After all if you had one burst tyre you wouldn't go round and burst the other three would you.


3- The longer in the game, the finer the margins.


18 Months ago losing 6 members would have been a much bigger deal. That is because now it only represents around 3.5% of our membership base despite the fact it feels a 'big' number of people to lose.


Your fitness journey works in reverse.


2.5kg extra weight may not feel a lot to add onto a deadlift but after ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​2 years of training that is a substantial add on week to week.


4- 'This is the point everyone else quits which is exactly why we're going to push harder'.


My new favourite quote.​​​​


ANYTHING worthwhile in life is not going to be easy and the reality is, if it was easy it wouldn't be worthwhile.


Think of all the stories you've read of your favourite actors, sportspeople, business leaders or singers.


Most have at least some element of struggle involved.


This is the part of the journey that in hindsight is actually the most enjoyable.


The frame I now have in my head when I have a rubbish week (and believe me last week was it) is that this is the part where most gym owners throw in the towel so by me continuing to not give up i'll come out the other side stronger.


Hopefully some Monday wisdom in that for you.


P.S. It does now mean we have a couple of spaces open for our Elevated In 90 Days programme if you or anyone you know is interested...​​​​​​​​​​​​​​

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