Stick with me, I promise I haven't (totally) lost it.
Pineapple is one of my favourite foods.
When we go into the shops and buy Pineapple we have two choices. We can buy a full pineapple, go home and chunk it or we can buy the pre cut stuff.
Now if we take taste out the equation there is only one winner for me.
It's the pre cut.
It's much quicker, much easier and I am at much less risk of slicing my finger open.
Is it a little more expensive?
Yeah definietly but I'm happy to pay that price for speed and the expertise of someone who has cut it into juicy slices for me.
This is a bit like Elevate98.
Could people join a cheaper gym?
Yeah without doubt.
But when they join us they are paying for a quicker results process, expert coaching and a better overall experience.
Sometimes speed and expertise is worth paying for...
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